Social Media Karma


You don’t want to miss a beat with these Rock Stars & Brand Warriors!

This workshop will show how to follow other businesses, how to interact with them, and why this is good for YOUR business!

How the session will unfold

11:00 AM – 11:15 AM

  • Welcome by Brand Warrior Ron Poff, Assistant Professor of Practice at Management at Virginia Tech
  • Rock Star Introductions

11: 30 AM – 12:30 PM

  • Q & A
  • Moderated by both Ron Poff & Robyn Jones

12:30 PM

  • Closing comments with remaining insights from the panelists on any topics discussed during the initial time.
  • Brand Warrior Robyn Jones, COO at Joba, Entrepreneur & Strategist as well as Public Speaker 

Key Topics: 

  • Content Curation on Facebook and Twitter
  • Sharing content from other business pages on Facebook, Twitter and Instagram
  • Interacting with other business pages on Facebook, Twitter and Instagram
  • Following other business pages on Facebook, Twitter and Instagram

Learning Outcomes:

  • Why helping other pages succeed helps your page succeed 
  • How to engage with other businesses and build your own community 
  • How to leverage your business connections to expand your audience


Many of you were surprised to see that LinkedIn was not initially included in the event itinerary. We do feel strongly that LinkedIn should be included in all topics of discussion as it is arguably one of the most important social media for businesses and professionals.

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter 


Robyn Jones (Entrepreneur | Strategist | Public Speaker | COO at Joba)

Robyn Jones

Entrepreneur | Strategist | Public Speaker | COO at Joba

Ashley LeDuc (Director of Marketing & Communications at Onward New River Valley)

Ashley LeDuc

Director of Marketing & Communications at Onward New River Valley

Ron Poff (Assistant Professor of Practice - Management at Virginia Tech)

Ron Poff

Assistant Professor of Practice – Management at Virginia Tech

Shelby Rieger (Marketing Assistant at Joba)

Shelby Rieger

Marketing Assistant at Joba

Stephanie A. Smith, Ph.D. APR (Assistant Professor at Virginia Tech Department of Communications)

Stephanie A. Smith, Ph.D. APR

Assistant Professor at Virginia Tech Department of Communications

Donna Wertalik, M.S. (Director of Marketing Strategy & Analytics at Virginia Tech Pamplin College of Business)

Donna Wertalik, M.S.

Director of Marketing Strategy & Analytics at Virginia Tech Pamplin College of Business


1971 Kraft Drive, Suite 2700
Blacksburg, Virginia

Second Floor Suite

Contact us

For additional event or venue information, please send an email to