Marketing by Design: Leveraging Behavioral Psychology to Build Brand Loyalty

Presented by Robyn Jones, COO & Chief Marketing Officer at Joba

Due to Coronavirus this event is now a webcast!

Think of all the fast-food brands that use the colors red or yellow. The use of these specific colors is not a coincidence, but a conscious marketing decision based on behavioral psychology. The colors red and yellow evoke a feeling of hunger. Similarly, the color blue evokes a feeling of innovation and trust, which is why many technology companies (IBM, Microsoft, Google, Salesforce, Facebook, etc.) use the color blue.

In this presentation Robyn Jones, of Joba, will explore the ways that influential businesses benefit from behavioral psychology in their brand presence and consequent subconscious brand loyalty. Behaviorism strategies will be broken down into tangible takeaways for developing a compelling brand that increases marketability.


Robyn Jones, COO and Chief Marketing Officer at Joba, leads a team of 10+ creative, marketing and communication professionals.  A reliable, persistent, and results-driven professional with a passion for helping others achieve their full potential, Robyn thrives under pressure and possesses a unique combination of innovative, creative branding, and analytics skills. Robyn is eager to come alongside brands to bring their products, services, and missions to life through impactful design and compelling communications.  As a co-founding member of Joba, a design, marketing and communications studio, Robyn uses Joba as the vehicle to drive her belief that brands are meant to be experienced.


Event Details

Date: Thursday, March 26

Time: 7:30-9:00 a.m.

Location SponsorRoanoke College | Pickle Conference Room (1st floor), Colket Center

221 College Lane, Salem, Virginia 24153 | Campus map is available here.

Parking: All participants who register in advance will be emailed an electronic parking pass to print and place on your dashboard, with instructions on where to park for free at Roanoke College.

Participant access to Wi-Fi: The Maroon Guest wifi account requires guests to create an account for the day. The Maroon Guest wifi account requires guests to create an account for the day.  The wifi walks you through the connection process for your own personal devices during this session, if needed.


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